ABOUT
CLORE
A modern fashion discovery platform built for visual exploration
Clore helps people discover clothing from independent and emerging fashion brands in a visual, intuitive way. Instead of navigating traditional product catalogs, users browse a seamless, scroll-based experience that highlights outfits, individual pieces, and curated collections from smaller labels around the world.
The focus is on exploration, creativity, and connection, making it easier to find fashion that stands apart from mass-market trends.
THE
TEAM
A multidisciplinary team combining technology, creativity, and strategy
Founder and Engineering
Hitesh Satwani
Leads technical development with experience in software engineering, product architecture, and scalable systems.
Creative Direction
Mahhin Ali
Shapes the visual identity, content approach, and relationships with independent fashion brands.
Chief Strategist
Jana Abdalla
Oversees positioning, market research, and long-term planning to guide Clore’s growth strategy.
Together, the team combines strong execution with a clear vision for modern fashion discovery.
PRODUCTS
AND SERVICES
Discovery-first tools built for visual fashion exploration
Clore is a mobile fashion discovery platform designed to help users explore clothing from independent and emerging brands through a visual, scroll-based experience. The product replaces traditional catalog browsing with short-form visuals that highlight outfits, individual garments, and curated looks from smaller labels.
For brands, Clore offers a modern way to present their collections without competing against mass-market labels or paid promotion. Brands can sync their products directly through Shopify, reducing onboarding friction and ensuring accurate product information.
CORE
FEATURES
Built for exploration, saving, and sharing
Scroll-based discovery
Users browse a continuous vertical feed where each post showcases clothing in context, making discovery intuitive and engaging.
AI-powered virtual try-on
Visualize how garments may look before saving or sharing, keeping the experience personal and expressive.
Save and collect
Save items, build personal collections by style or mood, and return to favorites anytime.
Share with friends
Share products or collections with friends, making discovery social and interactive.
VISUAL
ASSETS
App Store and Play Store demos highlighting feed, try-on, and collections
Screenshot
Scroll-based feed
Screenshot
AI try-on
Screenshot
Saved collections
Screenshot
Sharing flow
CURRENT
STAGE
MVP, public release, and roadmap
Clore is currently in the MVP stage and publicly released. The current focus is on exploration, engagement, and validating user behavior.
In-app purchasing is planned for a future phase and will be enabled through the existing Shopify integration once the discovery experience is fully optimized.
BUSINESS
DESCRIPTION
Fashion discovery technology for independent brands
Clore builds technology for fashion discovery. The business addresses the challenge that independent fashion brands face in gaining visibility on platforms dominated by mass-market labels and paid promotion. At the same time, people looking for unique and diverse fashion lack a simple, engaging way to discover new brands beyond social media and traditional e-commerce.
The target audience consists of digitally active individuals who enjoy discovering new styles and independent brands through visual experiences rather than traditional online shopping. On the supply side, Clore serves independent and emerging fashion brands seeking visibility and audience growth without large advertising budgets.
Clore operates within the fashion technology and digital discovery space, intersecting visual media, AI-powered personalization, and commerce enablement. By focusing first on exploration and interaction, Clore builds a foundation for a more meaningful connection between people and independent fashion brands, with commerce layered in as the platform evolves.